UX RESEARCH
a great customer experience is the heart of a great business
Get in touch

Pleased to meet you!

Hi! I’m Jasmin Mayfield. I’m a UX Researcher & Designer who codes from time to time.


I help identify business opportunities by understanding customer needs and behaviour. I love learning from people and sharing their valuable stories through empathy and respect, to create better, more meaningful, human-centered experiences.

I believe a great customer experience is the heart of a great business, and UX Research is a business tool that can calibrate (and/or re-calibrate) a clear purposeful path for any project.

My UX roots began in the corporate sector and this experience helps bring a balanced appreciation for both commercial objectives and customer needs to my work.

My Services

Research and design activities are run in a collaborative way with your project team. Working together with people from all areas of your business brings fresh perspectives and builds a richer project capability.

I provide expertise in the following:


user testing
customer experience mapping
field research
analytics
card sorting
surveys
storytelling workshops
requirements workshops
stakeholder interviews
analysis
remote testing
competitor benchmarking
facilitation
sketching
wireframing

Portfolio

Some of my work.

Xero

UX Researcher & Front End Developer

Cobuy

UX Researcher

Traject

UX Lead

2Shakes

UX Designer

Before

UX Research & Design

Coming Up

On the cards

Contact

Impromptu coffee dates excite me.
Let's talk.

E | jasmin@clarit.ee

P | +64 21 168 5920

TINY TIDBITS

I believe 'work should not feel like work' and I love working in a field I'm extremely passionate about. When I'm not working on a project I'm often with my children and as a family we love to travel. I work remotely which is really great, and I'm wholeheartedly a doer. I often find myself running towards fires, and once put out, dancing beside the embers.

My other interested include ballet aerobics, cheese scones, bright coloured lipsticks,dumplings, culinary documentaries, cowgirl boots and hot sauce. I look forward to meeting you soon.